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Sofia Serrano

E-commerce, evolved, by Magna Santadip Roy

Inaugural MSL Access event, #TourismTomorrow, gathers perspectives and trends from across industry

Arab women influencers join for Vatika campaign that reached more than 30 million viewers

E-commerce – it takes a village, by Havas Media’s Houda Tohme

Instagram introduces new features

Media channels relevance and importance, by Niranjan Gidwani

Here to stay, by Publicis’ Wassim Jammal

Gargash Mercedes-Benz appoints the Qode as PR partner

Video entertainment ad-spend will achieve stability this year despite pandemic

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THE WORK

Wynn Resorts challenges pro golfers to ‘high tee’

Advertising Creative Featured Marketing The WorkFeb 4, 2025

ICYMI: Netflix and JCDecaux ATA bring Squid Game to life at Jeddah airport

$TBWA\Raad The Unlicensed Protest campaign$

Advertising Creative Featured Marketing Media The WorkJan 31, 2025

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

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