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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- Private View
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- Special Features
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AOTYME2026
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Sofia Serrano

Time to transform transformation? By The Marketing Society’s Tim Burnell

A year of promise: DMS’s Imad Sarrouf reveals his top six ad tech predictions for 2021

Predictions2021: The camera, by Snap’s Vishal Badiani #Marcomms360

Global new-business revenue slips 5.8 per cent in 2020 as value of creative wins declines

Spacetoon Partners with Moonbug Entertainment to Bring Preschool Sensation CoComelon and Five Other Audience Favorites to MENA

The year ahead for: experience, by Accenture’s David Fregonas #Marcomms360

The National continues its expansion

Choueiri Group’s C-Media Appointed as the exclusive media representative for Al-Nahar TV and Al-Nahar Drama channels

Instinctif Partners launches ESG and responsibility offering

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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