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- Agency of the Year
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AOTYME2026
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Sofia Serrano

STARZPLAY secures first debt financing of US$25 million (AED 92 million) from Ruya Partners

E-commerce and the future of effectiveness in KSA and UAE

The Film House Dubai creates film ‘OWN A BRICK’ for Pakistan Association Dubai

Himalaya unveils ‘Face of Change’ campaign to encourage young women and endorse change

Pandemic-accelerated gaming will continue post Covid-19 lockdown in United Arab Emirates and Saudi Arabia: GfK Gaming study

Abu Dhabi Media appoints Choueiri Group’s MediaSat as its exclusive advertising media representative

“Diverse and uniquely European”

HUAWEI Mobile Services launches proprietary ad exchange – HUAWEI Ads

The One Show 2021 features three jury members from the Middle East

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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