Spacetoon, the family edutainment content creator, provider, and broadcaster has recently announced a partnership with Moonbug Entertainment, Ltd., one of the largest digital media companies in the world, to bring global sensation CoComelon, which recently exceeded 100 million subscribers on YouTube and garnered over 130 days on Netflix’s Top 10 in the US, along with five additional Moonbug titles to MENA.
Families in the region will be able to access six of Moonbug’s biggest shows via Spacetoon’s free-to-air TV channel and its online streaming service ‘Spacetoon Go’.
The coming titles to Spacetoon, which will be localized and dubbed into Arabic, include CoComelon, Little Baby Bum, Playtime with Twinkle, ARPO, Little Red Bus and Digley & Dazey.
The shows are categorized into two types: dialogue shows and non-dialogue shows. Dialogue shows include CoComelon, Little Baby Bum and Playtime with Twinkle that assists children to learn the basic concepts and acquire new words to enrich their linguistic competence. Non-dialogue shows include ARPO, Little Red Bus and Digley & Dazey which help them understand non-verbal communication like body language and facial expressions.
In addition to the exclusive rights of broadcasting and streaming the Arabic content in the region for the trending kids’ content, Spacetoon has been named as the master licensee of the phenomenal brand CoComelon in MENA.
Accordingly, Spacetoon has started developing a new line for kids’ merchandise and consumer products inspired by the show and its widely popular characters.
Commenting on this partnership, Kamel Weiss, the Strategic Business Development Director of Spacetoon said: “We are thrilled to team up with Moonbug to bring the most successful global kids’ titles to the Arab audience and create a new home for parents and kids where they can enjoy an entertaining experience with safe content, and get to watch their most beloved characters across various platforms.”
He added: “We are very impressed by the global growth of CoComelon; it is a very promising and attractive brand for us. We see great opportunities to widely expand the reach of this brand in MENA and increase the visibility of it in the stores.”
Nicolas Eglau, Head of EMEA & APAC, Moonbug said: “Parents and kids alike have grown an affinity for our content and it is critical that we provide them with the accessibility to enjoy it whenever and wherever they are. We are excited to bring some of our biggest shows to MENA and look forward to working with Spacetoon to create and produce new products for fans.”
Remarkably, CoComelon has hit several record-breaking milestones covering both on and off-screen by surpassing 100 million subscribers on YouTube and achieving sales for many consumer items.
With its bright and bold colours, CoComelon attracts kids aged one to four to sing and dance along with Baby JJ and his siblings while learning letters, numbers, animal sounds, colours and more. The brand teaches children how to take on everyday activities with a sense of enthusiasm and infectious positivity.