العربية
Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
Agency of the year
Magazine
More
Account
- Register
- Log In
Follow Us
- Facebook
- Twitter
- Linkedin
- Youtube

Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
AOTYME2026
Magazine
More

Register
Sign In

Ishwari Khatu

Ramadan

Ramadan reset: What really matters this year

I propose we stop asking what AI can do and start asking what it should do. Efficiency is not a strategy. It is a hygiene factor.

The pursuit of efficiency

Good judgement with no tolerance for waste

Spin

The Spin: Unforgettable journeys and expensive vacations

Seedtag rolls out Liz Agent to bring conversational AI to media strategy

Seedtag rolls out Liz Agent to bring conversational AI to media strategy

Judgement shows up in the decisions that actually move performance: setting the right KPI hierarchy, not just chasing platform wins, writes Fusion5's Elias Moubayed.

When everyone uses AI, differentiation comes from judgement

AI and Automation issue

Campaign Middle East’s AI and Automation issue is out now

Tactical’s Mike Khouri explains how AI put into the hands of someone who understands culture and human behaviour is powerful, but it leads to average slop when placed in the hands of people looking for the easy way out, cutting corners and choosing to be lazy.

Average is the new enemy and AI just made it your problem

ATL's Medhat Houalla provides a look into the state of media planning in the region including commerce media, culturally-led content and automation.

Industry snapshot: Commerce media, Arabic-first and automation

1 … 10 11 12 … 271

Page 11 of 271

Event Page Ads

THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

Event Page Ads

- Advertisement -

LATEST ISSUE

Top news, insights and analysis every week

SIGN UP TO
CAMPAIGN’S NEWSLETTER

Advertise For Desktop

Advertise For Mobile

Subscribe to Campaign Magazine >
Login to My Account >
Sign up to our Newsletter >

FOLLOW US

Terms & Conditions
Contact Us

© copyright 2025 CampaignME

Information

About
Magazine Archive
Site Map
Advertise With Us

From Motivate Network

GulfBusiness
EmiratesWoman
WhatsOn.ae
Golfdigestme.com
Dubai Lynx
Vamp
BooksArabia

International

Campaign Asia
Campaign India
Campaign Japan 日本
Campaign China 中国
Campaign US
Campaign UK
Campaign Turkey

© copyright 2018 CampaignME