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Why HR is the quiet force shaping crisis strategy

When a crisis hits, strategy is tested but people define the outcome, writes 5th Element's Firdous Fatima

When a crisis hits, strategy is tested, but people define the outcome, writes 5th Element's VP – HR, Firdous Fatima

The HR chair is often the quietest and, arguably, the most demanding seat in any organisation.

Positioned at the intersection of management priorities and employee concerns, HR operates in a space where expectations frequently collide. It is within this space that HR professionals navigate complex decisions, balance competing interests, and uphold fairness under constant scrutiny. While their contributions may not always be visible, their impact is deeply embedded in how organisations respond, adapt, and endure, particularly in times of uncertainty.

Over the past two decades, organisations have faced a series of global, regional and local crises – from financial downturns and pandemics


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