They may be trumpeted as bastions of credibility but is there really any value in The Directory Big Won and The Gunn Report? Seyoan Vela asks
Personal interest declared. I know Bechara Mouzannar, Tahaab Rais and Paul Banham and in my opinion they rank among the best of the best advertising practitioners in the region. They deserve to be applauded and awarded for their efforts.
So hopefully they won’t unfriend me when I also say that in my opinion The Directory Big Won and The Gunn Report – which they all feature in – feel increasingly more comical than statistical. And I’m not alone. Stephen Foster, the respected marketing journalist, did what most people never do and took the tim
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