APCO Worldwide and Middlesex University Dubai launch new partnership

Image Credit: APCO Worldwide

APCO Worldwide and Middlesex University Dubai has signed an agreement to share knowledge and explore how psychological principles and behavioral science research can be used to tackle real-world challenges. 

“I am very excited to work with the students, professors and researchers at Middlesex University Dubai over the next year to develop new approaches to better solve problems and deliver results for clients.” said, Tim Walmsley, Head of APCO’s change management practice in MENA.

The University offers over 70 British foundation, undergraduate and postgraduate degree programs in a range of disciplines, across two state-of-the-art campuses in Dubai. 

Its academic programs are underpinned by innovative research, academic scholarship and professional practice, with the aim of engaging its students in industry knowledge from their first class to prepare them for global careers. 

Furthermore, it transforms their students’ knowledge into action, helping them become professional skilled individuals who are committed to lifelong learning and able to make an impact to the communities in which they live and work.

Under the agreement, both parties will explore opportunities for potential student engagement through knowledge sharing, internships, ideathons supported by awards and APCO guest lecture opportunities for the wider university student body. 

APCO will work with Middlesex Dubai’s social psychology research lab, led by Dr Nishtha Lamba, to gain insights for projects from a behavioral science perspective.

Professor Cedwyn Fernandes, Pro-vice chancellor and Director of Middlesex University Dubai, said: “We look forward to working with APCO Worldwide to facilitate an environment for student engagement with industry and impactful research that solves global challenges.”

For almost 40 years, APCO has been an advisor and partner to private, public and non-profit clients, helping them be catalysts for progress by navigating the challenges of today.