AnyMind Group, a brand enablement platform for influencers, marketers, publishers and businesses, has today announced the launch of several natural language processing (NLP) features on its influencer marketing platform, AnyTag, to help marketers in MENA drive more effective and efficient influencer marketing.
Since launching the AnyTag platform for marketers and AnyCreator mobile app for influencers for the MENA region in January 2021, the company saw significant growth in the GCC and Levant markets, with a growing database of more than 5000 influencers ranging from nano-influencers to celebrities across 11 countries in MENA. Marketers, including agency partners and brands such as Pizza Hut and