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Building powerful food delivery brands in a world without restaurants, by kaykroo’s Dalia Eit

Merchandising is a particularly powerful tool for food delivery providers that are unable to lean on real-world interaction inside a restaurant, writes Dalia Eit, head of marketing at kaykroo.

The meteoric rise and maturation of the online food delivery market has created incredible opportunities – but enormous challenges. It has rapidly become a saturated and highly nuanced market, serving many different communities, trends and lifestyles. Gaining and maintaining a competitive edge in a world where restaurants are increasingly less relevant means creating new lifestyle connections with a powerful brand promise that cuts through the online noise.

For companies in the cloud kitchen space – operating multiple brands all from the same vast kitchen – it is crucial to building a digital brand experience for multiple communities without the luxury of a physical venue with ligh


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