Al Arabiya News Network, in partnership with MBC Media Solutions (MMS), the commercial arm of MBC Group, announced the launch of the new digital content brand ‘Akthar’.
Al Arabiya, an Arabic-language News Network in MENA, is introducing Akthar to expand its digital content offering and target the region’s increasingly digital savvy media consumers.
The launch event, which took place at the Theatre of Digital Arts in Dubai, saw the launch of Akthar’s website and eight new social media channels in a 360 immersive digital experience.
The eight new shows will focus on a variety of youth-focused topics that include healthcare, food, travel, automotives, and politics.
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