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E-commerce 2022: Aggre-culture – by Liquid’s Richard Nicoll

Liquid’s chief strategy & capability officer, Richard Nicoll, examines the evolution of the quick-commerce aggregator

Shopping aggregation is now a significant part of future online commerce across the world. Aggregators, also known as third-party sellers, bridge consumers with brands and, increasingly, retailers. New aggregation models and platforms appear in almost every retail sector, from food to financial services.

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The first marketplace and aggregation models appeared in China. E-co


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