Adverty AB has announced an exclusive partnership with Yazle having signed an agreement that allows the digital agency to represent and sell Adverty’s full in-game inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities.
Adverty’s VP partner sales, Alex Ginn said, “We’re delighted to be able to offer our ground-breaking formats in the region, with such a credible partner with such strong knowledge of gaming at our side. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds. “What’s mo
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