Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) for a new audience context technology. The patented solution focuses on analysing audience behaviour and intent by integrating signals from various consumer interactions.
Unlike conventional contextual advertising, which primarily relies on matching ads to keywords or static content, Smartifai’s system generates multi-dimensional audience context. The technology combines different aspects of context together – contextual curation, content context, live context, mobility context and addressable context. This approach aims to deliver deeper insights, enabling brands to craft campaigns with greater relevance and precision.
“Smartifai is not just building tools for better advertising; we’re creating a foundation for brands to understand and engage with audiences more effectively across diverse contexts,” said Herman D’Souza, COO & Co-Founder of Smartifai. “This patent reinforces our commitment to innovation and positions us as leaders in audience context solutions globally.”
Shifting from cookies to context technology
Smartifai’s technology also addresses an industry challenge: the growing inaccessibility of user data in a privacy-conscious era. By focusing on audience context rather than isolated data points, the solution allows brands to maintain effective targeting while adhering to global privacy standards.
The solution is part of the agency’s goal of replacing traditional, cookie-based advertising strategies with more sophisticated audience insights derived from multiple consumer touchpoints.
For advertisers in the MENA region, this technology offers a scalable and privacy-compliant way to deliver campaigns tailored to the region’s diverse audience profiles.
A key feature of this innovation is Smartifai’s proprietary framework, Contextual Curation, which connects advertisers to premium, brand-safe inventory through strategic publisher partnerships. This ensures higher-quality targeting opportunities and reduces reliance on third-party cookies.
As privacy regulations reshape the digital advertising landscape, innovations like these represent a necessary evolution. By moving beyond traditional targeting methods, the company aims to provide advertisers with tools that are not only effective but also future-ready.
