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Equativ announces Bridgepoint as new majority shareholder

Wunderman Thompson reveals most inspiring brands for 2022

Linkedin study: B2B marketers optimistic despite economic uncertainity

Warc: social media companies will bear the brunt of third-party cookie blocking

Warc: adspend to slow significantly in 2023

Adverty and Yazle announce exclusive in-game ad partnership in the MENA region

Adverty partners with Yazle in the MENA region

Localise to fit in – by Hashtag’s Rola Omar Hashem

INFINITI Middle East reports positive sales performance of core models despite the global challenges of 2020

Accenture repositions biggest brand move in a decade and triples media spend

How marketers can get a grip on media-buying inflation

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THE WORK

TBO brings retro vibes to Black Friday campaign

CIB

Advertising Creative Digital Featured Marketing Social Media The WorkDec 6, 2024

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

Featured Marketing The WorkDec 6, 2024

Shantelle Nagarajan

Eid Al Etihad activation by Lego showcases G-Wagon made from 445,971 bricks

Featured Marketing The WorkDec 5, 2024

Shantelle Nagarajan

Al Ain Farms celebrates UAE National Day with limited-edition labels

7X Emirates Post Group The Maestro

Advertising Creative Digital Featured Marketing The WorkDec 5, 2024

7X, formerly Emirates Post Group, spoofs the marketing process in hilarious rebrand

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