The Advertising Business Group (ABG) and Interactive Advertising Bureau (IAB GCC) have partnered with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – to launch TAG’s international standards in the Gulf Cooperation Council (GCC) region of the Middle East.
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Launching the standards at a webinar on Wednesday 17 November
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