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MMA IMPACT VIRTUAL 2021 reveals trends on the marketing ecosystem

MMA IMPACT VIRTUAL 2021 reveals trends on the marketing ecosystem such as data, changing consumer trends, IDFA, first second strategy and attention economy.

MMA recently hosted MMA Impact MENA Virtual 2021 in collaboration with AdColony, InMobi and TikTok. The event included marketing thought leaders from the MENA region. The great lineup of speakers shed light on the most up-to-date topics of the marketing ecosystem such as Data, Changing Consumer Trends, IDFA, First Second Strategy and Attention Economy.
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The event started with welcoming remarks from Greg Stuart, CEO of MMA followed by Vassilis Bakopoulos, SVP, Head


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