By Daniel Gilbert, chief executive, Brainlabs.
The end of the cookie is nigh… yadda yadda yadda, you’ve heard it already.
But do senior marketers really understand what the new age of data privacy means for them on a practical level? I’m not so sure.
I don’t like to be a fatalist, but it’s actually baffling to me that more marketers aren’t talking about what the cookieless era means, and what we should be doing about it.
BCG put out a fantastic piece about first-party data (I highly recommend you read it), but one thing I don’t think it stresses enough is that a solid first-party strategy shouldn’t just be a long-term goal.
It’s about to become imperative for digital
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