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A view from Callum McCahon: Why brands should take note of Twitter’s ‘Super Follow’ launch

Twitter announced a ‘Super Follow’ feature that will allow creators to charge their followers a monthly subscription fee for access to additional content. Clearly, the platform has taken inspiration from the rise of paid-for content community platforms, like OnlyFans.
Also revealed by Twitter on Thursday (25 February) was “Communities” – albeit with less detail. It looks to be a tool that would allow you to create and join groups that have a particular theme or interest, similar to Facebook Groups.

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