According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and contextualised according to the particular needs, wants and circumstances of your customers.
Data-first marketing, or data-driven marketing strategy, makes calculated marketing decisions that can optimise campaigns to customer data. Marketers need to use reliable and accurate customer data to identify customer profiles better and enhance customer segmentation by making use of diverse data available, usually using marketing data management platforms.
Behavioural marketing is not new. Today’s customers expect experiences that are tailored to t
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