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Pinterest Predicts report reveals 2025 trends for consumers, advertisers

Proven to be more than 80 per cent accurate, Pinterest Predicts highlights fast-rising patterns drawn from what more than half a billion people search and shop for on Pinterest, which gives the platform insights into 'what’s next'.

Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2025.

More than half a billion people come to Pinterest each month to search and shop for the next big thing, which gives the platform insights into ‘what’s next’. By analysing year-over-year growth in search terms, Pinterest identifies the fast-rising patterns and curates findings into the future-looking report, which has proven to be more than 80 per cent accurate over the past five years.

The top trends mapped in the report show bold forms of expression and maximalism, which mean that consumers will look to ‘make a statement’, to stan


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.