MCN (Middle East Communications Network) has revealed the launch of Interact, an end-to-end connected platform powered by Kinesso, which unites data, creative production, media and commerce to further power personalised and scaled communications for clients.
Fully integrated across MCN and its agencies, even in the Middle East, North Africa, and Turkey (MENAT) region, the global platform builds on existing connected capabilities across people, processes and technology.
Interact catalyses real-time collaboration that drives faster, more efficient, and personalised marketing across all touchpoints, transforming how brands engage with their audiences and drive business success.
Comm
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Tags:audiencesbrandsCollaborationCommercecommunicationscontentconversioncreative productioncustomer retentiondataeffectivenessefficienciesengagementsGen AIGhassan HarfoucheInteractKarthik KumarKinessoKINESSO MENATmarketing strategiesMCNmediaMiddle East Communications Networkpeoplepersonalisationprecise targetingprocessesstrategic partnershipstechnology
