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of agentic AI

The rise of agentic AI

From left, Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC; Ahmed El Sayed, CEO of Foxpush; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN partners with Foxpush to enhance, scale data capabilities

From left, Ghassan Harfouche, CEO, MCN MENAT; Alex Pym, CEO International, Acxiom; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN expands IPG’s Acxiom in MENAT to boost AI, data, tech and product capabilities

of agentic AI

Why customer data is the real driver of digital transformation

intelligent marketing

The future of marketing is intelligent, integrated and inspiring

Karthik Kumar on data

Kinesso’s Kumar’s Industry Snapshot: Shaping AI, data, innovation

MCN Interact

MCN launches Interact platform to further unite data, creative production, media and commerce

Industry Snapshot: Kinesso MENAT’s Karthik Kumar

Transforming marketing with data science, AI and martech

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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