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- Agency of the Year
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Platformance RADIUS MCN UM MENAT

Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS

See It Be It

Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership

What matters most in times of uncertainty and crisis? Agency leaders open up

Omnicom revealed a major restructure at the global level, announcing new leadership for its nine “Connected Capabilities”. Details in the story below.

MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup

From left, Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC; Ahmed El Sayed, CEO of Foxpush; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN partners with Foxpush to enhance, scale data capabilities

Athar Academies

Young Talent Academies, learning platforms, competitions shine bright at Athar Festival

Changemakers Conference MCN sustainability

MCN, The Marketing Society partner to champion sustainability at Changemakers Conference

From left, Ibrahim Hasan, Regional Head, McCann Content Studios MENAT; Ahmed Nour, Head of McCann Content Studios – UAE; and Tarek Ali Ahmed, Managing Director, FP7 McCann UAE.

Ahmed Nour appointed as Head of McCann Content Studios – UAE

DEI

Disregarding DEI could cost Middle East trillions in economic value

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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