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Anup Oommen
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LinkedIn’s LMS lead: With 81 per cent of ads failing to drive recall, what should marketers do?

Anup Oommen
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LinkedIn's Jessica Machalani speaks to Campaign Middle East about challenges facing marketers around ad effectiveness, localised content strategies, trust and transparency, as well as untapped innovation.

After a 17-year stint at OMD MENA – which involved rising through the ranks from a junior planning executive to a manager before becoming OMD MENA’s Business Unit Director – Jessica Machalani has now taken the helm as the Head of LinkedIn Marketing Solutions (LMS) for the MENA region at LinkedIn and shares her take on what’s keeping marketers up at night.

No stranger to Campaign Middle East, having previously nurtured and nominated young talent for our annual Campaign Faces to Watch, Machalani’s journey has been shaped by working with large teams and a lifetime drive in competitive sports.

Two months into her new role, Campaign Middle East picked Machalani’s brains about chall


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Tags:ad effectivenessAdvertisingarabicArabic AdsArabic contentauthenticitybottom lineBrandbusiness outcomesCampaignsConnected TVCTVCTV AdsEngagementinfluenceJennifer MachalaniLinkedInLinkedIn Marketing SolutionsLMSlocalisationlocalised content strategiesmarketingpurchasing decisionsrevenuetransparencytrustvideoWire Program
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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