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LinkedIn’s LMS lead: With 81 per cent of ads failing to drive recall, what should marketers do?

LinkedIn's Jessica Machalani speaks to Campaign Middle East about challenges facing marketers around ad effectiveness, localised content strategies, trust and transparency, as well as untapped innovation.

After a 17-year stint at OMD MENA – which involved rising through the ranks from a junior planning executive to a manager before becoming OMD MENA’s Business Unit Director – Jessica Machalani has now taken the helm as the Head of LinkedIn Marketing Solutions (LMS) for the MENA region at LinkedIn and shares her take on what’s keeping marketers up at night.

No stranger to Campaign Middle East, having previously nurtured and nominated young talent for our annual Campaign Faces to Watch, Machalani’s journey has been shaped by working with large teams and a lifetime drive in competitive sports.

Two months into her new role, Campaign Middle East picked Machalani’s brains about chall


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