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Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May. Here are the key highlights.

The platform updates you need to know from May 2026

Toyota

Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’

Dubai Culture E-Learning LinkedIn

Dubai Culture, LinkedIn partner and unlock avenues to future skills for Dubai’s creative community

Tony Wazen, Chief Executive Officer, Publicis Media Middle East.

Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February.

The platform updates you need to know from February 2026

CX Files Meydan Free Zone Creo Global

Meydan Free Zone launches ‘CX Files’ YouTube series for ‘when things go wrong’

Outliers report: TikTok tops UAE social media landscape with 15.5m reach

Phil Smith, Media Solutions Director, The Vantage

Why Middle East brands matter at the World Economic Forum in Davos

Campaign Middle East rounds up the latest platofrm updates on social media and content and streaming platforms from December.

The platform updates you need to know from December

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Page 1 of 6

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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