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LinkedIn’s LMS lead: With 81 per cent of ads failing to drive recall, what should marketers do?

Piracy threat during Ramadan

Starzplay partners with Watchit

13 predictions for the MENA media industry in 2023 – by Augustus Media’s Richard Fitzgerald

Nabd rolls out World Cup 2022 coverage

MBC GROUP and Rotana Media Group sign landmark deal to bring Rotana’s channels and content to Shahid VIP

OSN to double investment in Arabic content and original productions with OSN Originals

New Media Academy signs partnership with Mega Influencer Mina Al Sheikhly

THE WORK

TBO brings retro vibes to Black Friday campaign

CIB

Advertising Creative Digital Featured Marketing Social Media The WorkDec 6, 2024

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

Featured Marketing The WorkDec 6, 2024

Shantelle Nagarajan

Eid Al Etihad activation by Lego showcases G-Wagon made from 445,971 bricks

Featured Marketing The WorkDec 5, 2024

Shantelle Nagarajan

Al Ain Farms celebrates UAE National Day with limited-edition labels

7X Emirates Post Group The Maestro

Advertising Creative Digital Featured Marketing The WorkDec 5, 2024

7X, formerly Emirates Post Group, spoofs the marketing process in hilarious rebrand

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