In the ever-changing world of advertising and marketing, businesses must continuously adapt to shifts in consumer behavior, technological advancements, and regulatory environments.
Users now demand more control over their data, viewing privacy as an expectation rather than a feature. Here is a spectrum of challenges that are reshaping our industry today:
Privacy regulations: With the implementation of strict data privacy laws like GDPR in Europe and CCPA in California, advertisers are under pressure to ensure user data is collected and processed in a compliant manner.
Deprecation of third-party cookies: Major browsers like Safari and Firefox have already blocked 3rd party cookies,
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