VML, Amazon Ads ME and L’Oréal Paris has unveiled the region’s first live shopping event.
The combination of VML’s digital marketing and technology expertise with L’Oréal Paris’s beauty products created an immersive shopping experience for beauty enthusiasts.
The live shopping event featured live demonstrations and personalised recommendations from influencers and beauty experts, while customers could interact in real-time and make purchases directly through the Ramadan landing page, with a 10 per cent discount using the special event code.
Alyshan Parvez, L’Oréal Paris Online Brand Manager, GCC, said: “Truly a milestone: We launched the first-ever on-platform live shopping in
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