Confronting the digital paradox

Publicis Groupe Middle East & Turkey, has partnered  with the 2024 Sync Digital Wellbeing Summit, an initiative led by Ithra, a leading cultural and creative hub in Saudi Arabia.

The summit aims to start a dialogue on technology’s impact on our lives and cultivate a digitally responsible community.

Scheduled for May 22nd and 23rd, the summit marks its second edition under the theme “Confronting the Digital Paradox,” probing into the intricate dynamics of technology’s benefits and challenges.

Sub-themes will dissect the duality of our digital landscape, shedding light on its complexities.

Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey, said: “Sync Summit is an essential stride towards ensuring that digital experiences enrich rather than diminish our lives. Our partnership with Sync and Ithra signifies our collective goal of promoting digital wellbeing, envisioning a future where technology empowers rather than overwhelms,” 

Wadha AlNafjan, Sync Lead, said:  “We are thrilled to announce our partnership with Publicis Groupe Middle East & Turkey for the Sync Summit. They have added significant value, and their reputation for innovation has been demonstrated at the summit. As we embark on this journey together, we see this as just the beginning of a broader and more impactful partnership with Ithra, setting the stage for future collaborations in other programs,” 

A panel session led by Ahmed Younis (Fizo), Chief Creative Officer, Publicis Communications KSA and Shadi Elmourad, Business Lead, Leo Burnett KSA  will take centre stage, as they will discuss the fusion of AI with creativity, offering insights into how technology can amplify and complement human innovation.

The summit will showcase research projects and initiatives, providing attendees with insights into the latest developments in digital wellbeing.

Networking opportunities will be available to facilitate connections and collaborations among participants.

The summit is taking place on May 22 – 23, 2024 at Ithra in Dhahran, Saudi Arabia.