Last year’s World Cup football tournament was a huge success, in terms of viewers and engagement. Official statistics from FIFA show that five billion people engaged with the month-long tournament. The final between eventual winners Argentina and France achieved a global reach of close to 1.5 billion viewers while almost six billion engagements were made on social media.
There were some great advertising and marketing campaigns during the World Cup in Qatar and plenty of innovative concepts. One that stands out is from Vodafone Qatar which launched a GigaHome Click-to-WhatsApp World Cup Lead Generation campaign in November 2022. Click-to-WhatsApp ads allow an audience to send a mess
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