By Ahmad Itani, founder and CEO of Cicero & Bernay Communications Consultancy
Of all the terms in the contemporary lexicon of digital communication, ‘artificial intelligence’ (AI) is one that needs to be continuously modified and revisited. Since its introduction in the mid-20th century, its scope has consistently expanded to integrate and involve far more factors than the term ‘artificial’ should. If autonomous smart processes are the criterion, why weren’t cars, which can drive their passengers and operate on their behalf according to meticulous design and programming, labelled artificial mobility?
Futurists, tech specialists and creative minds have been drawn into spec
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