The Story
stc is the biggest mobile operator in the Kingdom of Saudi Arabia. stc and their agency, UM partnered with Snap Inc. to gain a deeper understanding of the incremental benefits of advertising on Snapchat in a cross-media campaign environment. stc’s Ramadan 2021 activity that included corporate and postpaid campaigns were chosen for the partnered study. In the month of giving, the theme of stc’s Ramadan campaign was all about giving more. The message “give more” was delivered through a corporate video that ran across TV and social media.
The Solution
Snap Inc. commissioned Kantar to run a ‘cross-media study’ as an independent research to quantify the impact of
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