Anthony Nghayoui is Omnicom Media Group MENA’s Social & Product Lead
As we head towards the third Ramadan since the global pandemic, and with most places in the world starting to get back to some sort of ‘normalcy’, it appears that Covid-19 won’t necessarily be a major disruptor to our day-to-day. Which means that this year we’re expecting in-person gatherings and last-minute in-store gift shopping. People will opt for online shopping due to its convenience, not because they have to. To many, social media will remain a pillar in their celebration, connecting with family and friends on Snapchat or expressing t
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