With brands from O2 to Balenciaga starting to lean into the metaverse and games companies from Roblox to Epic Games continuing to forge strategic deals with music labels, entertainment marketing may never look quite the same again.
For some brands it can be tempting to place all their KPI eggs in one entertainment basket when it comes to marketing to those under 25, often pushing sizeable budgets at specific entertainment verticals. Music. Film. Gaming. Sport. Fashion. You get the idea.
However, in truth, if you really want to forge an effective connection with this demographic in 2021, you’re going to need a little more flex in your entertainment proposition.
Entertainment culture is
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