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Hussein Fakhri, Chief Commercial Officer and Executive Producer, Katara Studios on untapped advertising potential

MENA’s content-advertising gap: Time for a new approach

DIY by IKEA VML

Hilarious IKEA home solutions campaign redefines DIY repair

Dubai Lynx Film shortlist

Dubai Lynx reveals the Film shortlist for 2025 awards

BTS: Pedro Pascal on ‘a heartbroken world … and the promise of healing’

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

teens Mullenlowe MENA Fixby Don't Look Down campaign

UAE’s longest film shows 84 per cent of teens in danger, sparks 30,000 sign ups

MBC Studios forms strategic partnership to power up Saudi storytelling

The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

Stcplay challenges gaming stereotypes with latest campaign

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THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Industry Snapshot: Beyond the Middle East marketing playbook

May 9, 2025

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

May 12, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

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