The opportunity in e-commerce has never been bigger – or more important to retailers – than it is right now. 2020 has been a year like no other, changing behaviours and accelerating trends across the globe, including online shopping. While adoption had steadily been increasing, retailers have seen a big jump this year. Up to 40 per cent of consumers are shopping online more than before the outbreak, according to a study of 10 markets in Africa and the Middle East, including the United Arab Emirates and Saudi Arabia.
As we approach the end of the year, with Black Friday, Cyber Monday, UAE National Day and the festive season all on the horizon, retailers are heading into a pivotal sales period. Conn
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