Lucy Aziz, Public Relation Manager – GCC, OPPO
COVID-19 coincided with key initiatives for OPPO. We had two major launches in the pipeline, introducing our latest technology in the Reno3 series and one for Find X2 Pro, and both were important drivers of success for our region. We had to adapt overnight and pivot to new channels very quickly as we had a small window to react. We reframed our strategy towards a more content-centric, digital approach without sacrificing our pre-COVID visibility objectives. The learnings from what was initially an experiment have brought forward very poignant audience and channel insigh
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