Holding company agency groups face “below-average” growth in a post-Covid-19 landscape as clients increase the pace of digital transformation, investment bank Credit Suisse has warned.
The bank’s equity research analysts have compiled a 100-page report, Ad Agencies, Beyond the Pandemic, for which they conducted what they called a proprietary survey of about 50 industry professionals.
The report found that the median long-term growth rate for the sector was likely to be just 1 per cent after the coronavirus pandemic, although there was a wide divergence of views about how “challenged” the agency business is.
Describing advertising agencies as “the great survivors” that have grappled
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