Industry Forum: Can the numbers shown to clients on programmatic be trusted?
As one of the region’s fastest-growing channels, Programmatic advertising promises precision targeting, measurable ROI and real‑time optimisation. But how much faith should marketers really place in the numbers they see – from impressions and CTRs to viewability scores and brand safety reports?
Some industry experts say today’s tools, from premium programmatic guaranteed deals to third‑party verification, deliver accuracy and transparency. Others warn of inflated impressions, hidden fees, walled gardens, and modelled – not mea
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
