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Twitter’s Benjamin Ampen: Advertise but be thoughtful

The platform’s regional managing director says the platform’s user-base is growing and those users are open to advertising, but brands must communicate with consideration and compassion

Benjamin Ampen, managing director, Twitter MENA

Twitter’s latest announcement that it will add warning labels to disputed or misleading information around Covid-19 is another shot fired in the ongoing war between social platforms and misinformation.

While the latest move is intended to moderate false news spread by individuals on the platform, last month the platform also updated its advertising policy to moderate ads relating to Covid-19.

Benjamin Ampen, Twitter’s MENA managing director, tells Campaign that the his advice – based on research into consumer attitudes during the coronavirus crisis – is: �


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