Walid Yared, Chief Marketing Officer, Choueiri Group
How is digital media changing radio as a medium?
Much like everything else on the media and communications landscape, radio has also been impacted by digital and has found itself a stable place within the digital universe. Thanks to mobile apps and web streaming, even local radio has now gone global, as listeners can tune in and keep up with their favorite local radio station from anywhere in the world. This in itself represents a major breakthrough for any radio station’s reach.
Integrated radio and digital marketing also have strong synergies, especially w
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