Cicero & Bernay Public Relations (C&B) expanded into the United States of America by way of its new strategic affiliation with Amore Incorporated — an award-winning public relations, marketing, and event-production boutique firm based in New York City (NYC), New York.
Amore Incorporated represents emerging businesses and brands within the entertainment and lifestyle sectors, with a client portfolio that includes Andrea D. Charles Studio and City Girl Beauty Project Organization.
Maysa-Jana Atoui, Director of Business Development at C&B, commented: “As the most populous city in the USA, NYC stands as a global bastion of culture, arts, and business that plays a monumental part in creating trends that impact the world as a whole. Through this partnership with Amore Incorporated, C&B is aiming to expand its client portfolio to include multinational corporations, while improving on what it offers clients in best practices, professional development, and a growing regional and global network of experts.”
C&B will be working with Amore Incorporated to offer world-class public and media relations services as well as on-ground support, developing a robust set of communication and PR strategies tailored for the American market and beyond.
Amore Philip, CEO of Amore Incorporated, said: “It is our pleasure to join the ranks of C&B’s growing network of affiliates. Through this partnership, we hope to gain insight of the UAE’s and the MENA region’s communication sector while also providing C&B access into the ever-changing media and communication landscape of New York and the USA as a whole. This bond will act as a strong platform from which both agencies will stand out in an increasingly competitive industry.”
This affiliation with Amore Incorporated marks the 20th for C&B to now cover the MENA region, the Indian Subcontinent, and now the USA.