By Suad Merchant, Chief Marketing Officer, GEMS EducationA parent once shared a decision he did not expect to reverse. Drawn by confident early conversations and a clearly articulated promise, he moved his child from a familiar, well-reputed school to another that appeared to offer more. Six months later, he moved his child back. Not because the new school’s promise lacked intent, but because it did not consistently show up in his and his child’s daily experiences. Having experienced alternatives, his confidence grew in his child’s former school because of what consistently showed up as real experience. Somewhere through our long chat, he reflected that an educational institution’s credibility is accumulated quietly and over time. That reflecti
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