Prerna Tauk, Business Development Manager, SmartifaiIn the early wave of AI adoption, marketing became faster, more efficient, and undeniably smarter — but not truly autonomous. Tools such as ChatGPT, Jasper, and Meta’s Advantage+ helped automate tasks such as drafting copy, resizing assets, baseline audience targeting and campaign setup.
Yet, even with these advancements, humans still drove every critical decision. AI accelerated workflows, but it didn’t act on its own. It waited. It responded. It executed instructions — but never initiated them.
Now, a new paradigm is emerging: Agentic AI.
What is agentic AI?
Agentic AI represents a shift from predictive intelligence to proactive intelligence.
Instead of waiting for prompts, these systems understand goals, evaluate context, make independent d
