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posted on Aug. 11, 2025 at 12:00 pmAug 12, 2025

Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day

posted on Aug. 11, 2025 at 12:00 pmAug 12, 2025

Snap Inc.'s Lara Traboulsi on how brands can understand, connect and engage with consumers in Saudi Arabia better during the month-long Saudi National Day celebration, which brings together commerce, culture and creativity.

https://youtu.be/2c1YXadG2O8

On the latest episode of Campaign Middle East’s On The Record podcast, Lara Traboulsi, Regional Creative Strategy Lead, Snap Inc., discusses how Saudi National Day has gone far beyond a one-day celebration of national pride, unity and cultural identity into a month-long celebration and convergence of commerce, community, culture and creativity.

Commenting on the cultural shift and what it means from brands and advertisers, Traboulsi begins the discussion saying, “Saudi National Day is a beautiful celebration of collective expression. There’s a lot of people who look back and take in the empowerment and progress achieved, but also looking forward with ho

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Tags:active attention advertisers Advertising Anup Oommen ar AR filters augmented reality Brand brand lift brands buying patterns Camera Campaign Middle East chats Commerce community Consumer behaviour content Creative Strategy creativity cultural identity Culture influencers Lara Traboulsi Lenses marketing measurement monthlong celebration national pride On The Record performance metrics podcast purchase intent Saudi National Day shopping Snap Snap camera Snap stories Snapchat Snapchatters Sponsored Snaps Unity user behaviour video podcast

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.