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From left, Munib Hamza and Cristiano Tonnarelli, Executive Creative Directors at M&C Saatchi Middle East

M&C Saatchi Middle East reveals new Executive Creative Directors

Careem Rides Chain Reaction

Careem Rides picks Chain Reaction for creative support in KSA

Tiktok’s Rock the Tok competition concludes second year

Red Sea Development appoints Think Strawberry as GCC representative

Lina Ibrahim, creative strategist, IMPACT BBDO.

The Gen-Z Arab strategist you never knew you needed – by Impact’s Lina Ibrahim

Industry Forum: does procurement win more pitches than strategy?

Dubai Lynx releases shortlists for Creative Strategy, Digital, Industry Craft and Outdoor categories

Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry

THE WORK

Disney+ MENA brings imagination home with new KSA campaign

‘Moments of Trust'

Digital Featured The WorkJan 10, 2025

Continental Tires launches their ‘Moments of Trust’ campaign

Aramex x Cinema Akil

Digital Featured The WorkJan 8, 2025

“Delivering Incredible Performances” by Aramex

Timberland

Advertising Creative Digital Featured Marketing The WorkJan 3, 2025

Timberland’s marks the Original Yellow Boots’ 50th with ‘Iconic’ campaign

E& Neo Home Plus

Advertising Creative Digital Featured Marketing Social Media The WorkDec 20, 2024

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

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