The Campaign Breakfast Briefing: The Future Is Now is back, offering marketing professionals in the region an open forum to learn from and network with industry leaders on Friday, September 12 at the Metropolitan Hotel Dubai.
The half-day session will give marketers the tools, insights, and peer connections they need to navigate a rapidly evolving media and marketing landscape.
At the event, speakers will answers tough questions surrounding topics such as accountability in commerce media in the age of artificial intelligence (AI), smart scaling in a platform-dominated world, the AI digital out-of-home (DOOH) revolution and concerns around co-piloting agentic AI.
As AI transforms brand strategy and consumer engagement, Campaign Breakfast Briefing: The Future Is Now will bring the region’s top marketers together to unpack how the region can stay ahead of the curve.
The event will go beyond current concerns such as rising consumer patterns of zero-click search, generative engine optimisation and autonomous agentic AI to discover how marketers can champion the next wave of innovation.
The Future is Now Breakfast Briefing will kick-off with a fireside conversation that will reimagine commerce media accountability in the AI age, strategising smarter scale options outside walled gardens.
Following this, a series of three panels will explore whether the open web can carve out its space amid dominant platforms, analysing the systemic shifts required for agencies publishers, and brands to unlock true performance and creativity in a fragmented landscape.
On the media side, panels will also dive into how Dubai’s public retail spaces are being transformed into living, learning media platforms as well as how the role of marketers continues to evolve in terms of creative and critical thinking alongside AI.
The morning will close off with a high-value networking session, coupled with complimentary breakfast and unlimited coffee. Be first in line to the future of marketing and click below to register your interest.
