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posted on Jul. 17, 2025 at 8:00 amAug 13, 2025

Suad Merchant appointed Chief Marketing Officer at GEMS Education

posted on Jul. 17, 2025 at 8:00 amAug 13, 2025

As the CMO, Merchant will lead the GEMS Education group’s global marketing, brand strategy and communications efforts in a role strategically crafted to be a key enabler of business growth and impact.

Suad Merchant, Chief Marketing Officer, GEMS Education.

Suad Merchant, Chief Marketing Officer, GEMS Education.

GEMS Education, one of the world’s largest private K-12 school operators and a leader in providing quality education across the UAE and beyond, has appointed Suad Merchant as its new Chief Marketing Officer (CMO).

In her role, Merchant will lead the group’s global marketing, brand strategy and communications efforts, and will aim to reinforce GEMS’ reputation as a trusted, family-run institution delivering world-class education with heart and vision.

Beyond leading branding and communications, the role is strategically crafted to be a key enabler of business growth and impact and ensure GEMS continues to lead in a sector critical to regional and global development.

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Tags:Appointment Brand Brand Building Business growth business transformation chief marketing officer cmo communications education Engagement financial services GEMS Education impact information technology innovation Jay Varkey learning experiences marketing One Team approach Purpose purpose-driven initiatives storytelling Strategy Suad Merchant Sunny Varkey transformation transformation consulting

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.