FRASER's abilities to deliver fresh, innovative ideas, powered by a fast and horizontally structured working model, was key to securing the collaboration with Power Horse.Power Horse, the Austria-born energy drink brand, has appointed FRASER as its new global creative partner following a competitive pitch.
The independent agency, known for its borderless, integrated, and multicultural approach, will lead the account from its Dubai office. FRASER will also work closely with its Berlin and Zurich teams to deliver transformative work for Power Horse.
The agency will lead creative development, brand strategy across all verticals and vehicles of the energy drink brand in multiple-regions worldwide.
The collaboration marks a significant step for Power Horse as it continues to invest in strategic, insight-led brand communication with a focus on cultural relevance and global growth.
Sebastian Schmidt, CEO of Power Horse, said, “Power Horse is committed towards investing into new ideas and initiatives to get closer to its consumer, I feel confident FRASER will be able to help us achieve this must win goal.”
Following a comprehensive screening process, FRASER emerged as the preferred partner to lead Power Horse’s creative campaigns and brand activations.
Benjamin Baumann, Founder and CEO of FRASER, said, “This is the first major win for our new Middle East team, which is already working closely with the client, combining local and global expertise from our network. We’re thrilled to partner with Power Horse as their global creative agency.”
The agency’s abilities to deliver fresh, innovative ideas, powered by a fast and horizontally structured working model, was key to securing the collaboration.
Saqib Haroon, Chief Marketing Officer. Power Horse, said, “It’s always tough yet exciting to onboard creative partners, during the process FRASER emerged into the brand quiet quickly and was inspiring in their approach with insights lead creative solutions for the ever-evolving consumers of the future. Within our business it’s extremely important to have a continuous pulse on our existing and entry point consumers.”
Tanya Dernaika, Managing Director, Strategy, FRASER Middle East, said, “It’s not every day an agency gets to collaborate with a client team as creatively driven and culturally attuned as this one, representing one of the most exciting brands in the market. Power Horse is a brand that proudly champions the ambitions of a new generation eager to define its identity in a market that’s dynamic and constantly evolving.
Dernaika concluded, “For us at FRASER, it’s a unique opportunity to bring together our long-term, creative-led and data-informed strategic thinking with the agility and energy this collaboration deserves.”
